As an intern on the Brand Marketing team, I assisted in finalizing and implementing updated design standards across LendingClub marketing materials.
These new brand elements included new colors, a new font, and new icons.
In Figma, I added color information to the shades designated for the neutral brand palette
In Figma, I presented examples of how different icon variations should be used with the brand palette
In Figma, I showed examples of brand palette usage
In Figma, I showed examples of color pairings to avoid primarily due to poor contrast
In Figma, I recolored illustrations using the secondary brand palette to use as examples
In Figma, I added images from email templates and a presentation template I made
Two projects I reference in these guidelines are a redesigned PowerPoint template and modular marketing email template.
A sampling of the slide designs I created.
Using input from the People Success, Communications, and Product teams, I developed branded slide layouts that could be used across various internal and external presentations.
I iterated on these designs utilizing their feedback along with the Brand Marketing team's to create a usable, style-accurate deliverable.
For the email template, I replicated the layouts of currently high-performing marketing emails while updating the designs of the content blocks within them so they could be used as re-configurable modules. Then I assembled developer ready Figma files for implementation by an outside agency.
A sampling of the email layouts I created.
A sampling of the individual email modules.